5.0%
40
6.3
ABV
IBU
SRM
Everything you’ve heard about this beer is true.

We’d love to tell you more, but this is no place for that story. Call 1-844-810-2412 to hear the details — it’s even juicier than the rumors.

The Story
Lab Notes
Drinking Now
If you traced from 2004, you’d see that SWEET ACTION is a representation of our palates at any given point in time… it’s a vibe more so than it was ever one distinct formulation. This version, a juicy, blonde wheat ale, is the latest iteration in that story.

The first brew was for a friend’s party. In three separate phone calls, she requested three different beers. First it was a wheat beer. Then it was a lager because her dad loved ‘em. Then she wanted a pale ale. So we put them all together and fermented it out with a Belgian yeast to 7.2% ABV. It was a super spicy brew with tons of biscuit malt, aromatic malts, and some bitter, dank American hops. This all took place in Madison, Wisconsin.

Then came the infamous photo shoot. A chance encounter in 2004 in Red Hook, BKLYN, led this beer to be served at a launch party for a short lived ladies porno magazine. The thing finally had a true namesake, after the magazine: SWEET ACTION.

That might leave you wondering, what exactly is SWEET ACTION? Well, sometimes knowing isn’t everything. Sink one… your palate just gets it.

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Key Ingredients

Huell Melon hops, an innovative strain first bred in 2014, have a unique melon-y aroma, while Canadian White Wheat smoothes out the body and gives the beer that hazy look.

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