SECTION 1 – WHAT INFORMATION DO WE COLLECT FROM YOU AND HOW DO WE COLLECT IT?
In order to provide you with services, we collect two types of information about our users: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth and efficient experience when you use our site.
Personally Identifiable Information: This is information that provides us with specific information about you. When you use this site for items such as registering an account, ordering a product, entering a contest or providing us feedback, we may ask you to provide us with specific information about yourself by filling out and submitting an on-line form. It is completely optional for you to engage in these activities. If you do elect to engage in these activities on our site, we may ask for personal information such as your name, mailing address, email address, telephone numbers, and other personal identifying information. At this time, we use PayPal as our payment agent, so we currently do not obtain credit card information ourselves. However, should we begin to collect payment through our site, you may be asked to provide a credit card number and other information relating to that account. Depending upon the activity, you may be required to provide the information as a condition to engaging in the activity on our site, so that if you do not provide the requested information, you will not be permitted to engage in that activity.
Non-Personally Identifiable Information: This is information that does not by itself identify a specific individual. We gather information about you in several ways. This information may be compiled and analyzed on a personal and an aggregated basis. This information may include the Uniform Resource Locator (“URL”) of the web site you just visited, the URL that you visit when you leave our site, what browser you are using, and your Internet Protocol (IP) address. URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the World Wide Web, a number automatically assigned to your computer or device when you are surfing the Web. Computers require IP addresses in order for users to communicate on the Internet. Networks like the Web use TCP/IP to route information based on the IP address of the destination.
SECTION 2 – HOW DO WE GET YOUR CONSENT?
If we ask for your personal information for a secondary reason, like providing marketing e-mail, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
SECTION 3 – HOW WILL WE USE YOUR INFORMATION?
Email marketing: With your permission, we may send you emails about our store, new products and other updates.
We use Google Analytics to help us learn about who visits our site and determine what pages are being viewed.
We do not sell, trade or otherwise transfer your Personally Identifiable Information to outside parties. This does not include third-party service providers, such as PayPal , who assist us in conducting our business or servicing you or operating our website, so long as those parties use such information only for the purpose of providing services to you on behalf of us.
SECTION 4 – HOW DO I WITHDRAW MY CONSENT TO RECEIVE E-MAIL MARKETING?
If you opt-in to receive e-mail notifications, but you change your mind, you may withdraw your consent for us to continue to send e-mails by contacting us at firstname.lastname@example.org or mailing us at:
Re: Merch Cellar
40 Van Dyke St, Brooklyn, New York, US, 11231
SECTION 5 - THIRD-PARTY SERVICES
Our third-party service providers, such as PayPal, have their own privacy policies in respect to any Personally Identifiable Information we are required to provide to them for your purchase-related transactions.
For these providers, you should read their privacy policies, so you can understand the manner in which your personal information will be handled by these providers.
You should note that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States law, including the Patriot Act.
SECTION 6 - SECURITY
To protect your personal information, we take reasonable precautions and follow industry best practices to avoid loss, misuse, access, disclosure, alteration or destruction of your Personally Identifiable Information.
If you provide us with Personally Identifiable Information, the information is encrypted using secure socket layer technology (SSL) and stored with 256-bit encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we implement generally accepted industry standards.
SECTION 7 - COOKIES
When you use our site, we will store cookies on your computer in order to facilitate your use of our site. Cookies are small text data files that a web site stores on your computer (if your Web browser permits) that enables the site to identify you. Our cookies store randomly assigned user identification numbers, the country where you are located, and your first name to welcome you back to our site. You are always free to decline our cookies if your Web browser permits, but parts of our site may not work properly if you decline our cookies.
SECTION 8 - AGE OF CONSENT
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
This policy was last modified on September 11, 2012
QUESTIONS AND CONTACT INFORMATION
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at email@example.com or by mail at
Re: Privacy Compliance Officer
40 Van Dyke St, Brooklyn, New York, US, 11231