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Sixpoint Focus

With each New Year comes the same process—you take a step back, feel re-energized and make a bunch of resolutions you don’t have a chance to keep. You know, short-lived ideas like: “I vow to drink a beer besides Sixpoint,” “I won’t spend every Sunday homebrewing,” or “I will not build a life-sized rhinoceros out of Sixpoint cans and tabs.”

Resolutions of this magnitude require focus, and the newest experiment the Mad Scientists have cooked up can provide just that. The images, captured on high definition video, allow for multiple levels of focus inside the same frame; the Mad Scientists can now change the perspective of your photos just as they changed your perspective on beer. We arranged the images, but this new “HTML5” technology was engineered by the creative heads at Chaos Collective, and it works best in Google’s popular Chrome browser.

Tiger Focus

While traditional “beer goggles” might render this whole cube of Sixpoint unintelligible, with HTML5, perfect clarity is only a click away. These depth-of-field changeable photos allow you to change the sharp resolution on the photos as fast as you change your own resolutions—“okay okay I’m going to drink a liquid besides Sixpoint, move my home brewing to Saturdays, and instead of a life-sized rhino, I’ll just make a miniature one.”

Blurry Beans

This last image looks like something especially crazy that the Mad Scientists have been up to lately. It’s too blurry to make out though… Where is that HTML5 technology when you really need it??

Anyway, here’s to New Year’s resolutions, kept and un-kept, and the latest visual experiment from the Mad Scientists in the Sixpoint Vision Lab.

Sixpoint Focus can be found here.

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  • C.R.E.A.M Release Party
    9:00pm EST February 6, 2016
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    P.R.E.A.M., 2131 SE 11th Ave, Portland, OR 97214, United States
  • Whole Foods Market Really Big Football Game Week-long Celebration - BOWERY OG Edition
    12:00pm EST February 7, 2016
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    We are thrilled to once again be celebrating a Really Big Football Game at Whole Foods Markets throughout NYC! Continuing a tradition that began in 2007, each location will be selling growlers of draft-only offerings, plus all of our six- and four-packs!

    Swing by to meet some members of Team Sixpoint - sample the beers for free and take home your favorites! Collect 'em all and trade with your friends!

    The celebration concludes on game day at the Bowery Beer Room - the place where it all began - with these three beers for your growler-filling pleasure:

    1. Double Sweet Action (9% double cream/blonde ale, an extreme version of our flagship, Sweet Action. Double the Malt! Double the Hops! Double the fun!)

    2. Sesher Ale (5.3% classic American Pale Ale. Slammable beer featuring a nice malt backbone with plenty of juicy hops.)

    3. Goat Mutorcs (7.2% spiced porter based on an old homebrew receipe from Charlie Papazian. Features molasses, juniper berries, serrano peppers)
    Whole Foods Market Bowery, 95 East Houston Street, New York, NY