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Sixpoint Focus

With each New Year comes the same process—you take a step back, feel re-energized and make a bunch of resolutions you don’t have a chance to keep. You know, short-lived ideas like: “I vow to drink a beer besides Sixpoint,” “I won’t spend every Sunday homebrewing,” or “I will not build a life-sized rhinoceros out of Sixpoint cans and tabs.”

Resolutions of this magnitude require focus, and the newest experiment the Mad Scientists have cooked up can provide just that. The images, captured on high definition video, allow for multiple levels of focus inside the same frame; the Mad Scientists can now change the perspective of your photos just as they changed your perspective on beer. We arranged the images, but this new “HTML5” technology was engineered by the creative heads at Chaos Collective, and it works best in Google’s popular Chrome browser.

Tiger Focus

While traditional “beer goggles” might render this whole cube of Sixpoint unintelligible, with HTML5, perfect clarity is only a click away. These depth-of-field changeable photos allow you to change the sharp resolution on the photos as fast as you change your own resolutions—“okay okay I’m going to drink a liquid besides Sixpoint, move my home brewing to Saturdays, and instead of a life-sized rhino, I’ll just make a miniature one.”

Blurry Beans

This last image looks like something especially crazy that the Mad Scientists have been up to lately. It’s too blurry to make out though… Where is that HTML5 technology when you really need it??

Anyway, here’s to New Year’s resolutions, kept and un-kept, and the latest visual experiment from the Mad Scientists in the Sixpoint Vision Lab.

Sixpoint Focus can be found here.

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  • Barly Pumpkin & Harvest Beerfest
    12:00pm October 25, 2014
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    More info: https://www.facebook.com/events/716209495131524/
    Bar-Ly Chinatown, 101 N 11th St, Philadelphia, PA 19107, United States
  • Siren Sounds CMJ Showcase at Arlene's Grocery
    7:00pm October 25, 2014
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    Siren Sounds + Willow Wood Music bring you a night of up and coming talent from around the world! Join us for music & great beer specials provided by Brooklyn's own Sixpoint Brewery! Also sponsored by the wonderfully creative Lomography! Don't forget to RSVP via DoNYC: http://cmj.donyc.com/sirensoundswillowwood With performances by: Darling Din The Britanys Teen Mom DC The Peach Kings HIGHS Shark Week Young Buffalo Simian Ghost Wannabe Jalva
    Arlene's Grocery, 95 Stanton Street, New, York, NY
  • A Brief History of Beer Drinkeractive Comedy Show
    6:30pm October 26, 2014
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    We are proud to be the official beer of the "Brief History of Beer" - a drinkeractive comedy which will take place on the last Sunday of every month from now until next summer. But don't wait! Come see it this Sunday! Drink-a-long through time in the Quantum Pint Machine! After success at the Edinburgh, US, and Adelaide Fringes, Wish brings you this docudramedy based on the life and times of the humble beer. Recommended by FringeReview Edinburgh, and 4.5/5 Rip It Up Adelaide, InDaily says "A Brief History of Beer is an opportunity to learn, to be amazed, and to imbibe! A Brief History of Beer is a on- hour drinkeractive comedy where the audience travels through time with William Glenn and Trish Parry, all the way back to Ancient Sumeria, through to today, on a mission to save beer from a mysterious nefarious person! Written and performed by Will and Trish, and directed by Jeffrey Mayhew (Theatre of the Damned, London). Wish Experience has been touring A Brief History of Beer to audiences in pubs and theatres around the world since 2013, and most recently played to sold out audiences at Cincy Fringe 2014 and in Tampa, Florida. A Brief History of Beer is the first in a series of works set inside the Quantum Pint Machine; look out for the sequel, Beer Wars. Click here for tickets! https://www.vendini.com/ticketLine/ITL/?t=tix&p=41ce0f4902cab8201fbfc0ad9d24b027
    Fridge New York at Horse Trade Theatre Group, 85 East 4th Street, NY, NY