Now that the nano-kegs have been pouring into bars and bodegas, you might have chanced upon one of these koozies (like at last week’s $2- can party at Sycamore). Built with care by our friends at Wheelmen & Co., these can “holsters” go above and beyond duty. Made from genuine American leather with hand-stitching, brass rivets, and iron-forged Sixpoint and Wheelmen logos, these rustic yet high-tech accoutrements are lined with neoprene insulation to keep beer cold for twelve hours — not that anyone would nurse one for that long.
There’s nothing that quite spells summer like a barbecue and a can of beer, but when the sun is strong and the grill hot, you’ll want to keep that beer cool. We chose to go into cans versus bottles because the cans keep the beer fresher, and block out all harmful light. And aluminum is a highly conductive metal, so cans of beer turn ice-cold quickly in a picnic cooler. It is a double edged-sword, however, as the cans also rapidly rise in temperature once the sun’s rays shine on the ice cold can. From this predicament, the idea of the “Wheelmen/Sixpoint nanokeg holster” was born.
“Just as the standard, cookie-cutter mass-produced beer was not adequate for our fans, neither was the standard disposable cheap koozie,” said Sixpoint founder Shane Welch. “We saw an opportunity to handcraft a creative product with the same care and attention to detail that goes into our beers.”
So did Wheelmen & Co., too. Its founder, Bradford Riedell, added of his company and Sixpoint: “We both honor the roots and heritage of our craft, but forge ahead by reinterpreting the classical craftsmanship in a modern sense.”
To test out the functionality of the holster, we did an experiment, by accident. When a can of Bengali Tiger was left in the back of Shane’s car, in a holster and cold, he drove with it from a beer festival in Boston back to Brooklyn. Even in the blaring heat of the trunk on one of the hottest days of the summer so far, the beer was still cold after eight hours. More efficient than carrying around a cooler? You bet.
If you haven’t spotted the holsters at parties around the city yet, there’s still more to come. These are limited-edition items that are being given away rather than sold — check out our Twitter and Facebook page for announcement on can parties at bars near you soon.