After brewing BENGALI TIGER for the past ten years on draft, and for the past three years in 4-packs of 16-ounce cans, we’re announcing the next evolution of our original creation: the BENGALI. The BENGALI will be available on draft and in six-packs of 12-ounce “sleek” cans in all Sixpoint distribution markets in time for Memorial Day weekend.
“I cannot express how amped I am to be offering the next evolution of one of our most classic beers,” said Shane C. Welch, President of Sixpoint Brewery. “The Sixpoint team really knocked it out of the park with the new format and design, which complements the enhanced excellence of the liquid. When we first started brewing Bengali Tiger in 2004, certain hops were not even available to us. With the BENGALI, we have taken the formulation and the design to new heights. This has been over a year in the making, and I’m looking forward to seeing and hearing the reaction from our fans.”
Along with Bengali IPA we’re launching 12-ounce six-packs of our flagship beers Sweet Action Ale and Crisp Pilz. The new sleek cans, with their brand new design, will eventually replace the four-pack, 16-ounce versions of these beers.
Deliveries are planned to go out to Sixpoint wholesalers on May 12th and arriving in stores shortly thereafter. Since the new case of 12-ounce sleek cans has less liquid than a case of 16-ounce “tall-boys”, the price point for a case of the new format beers will be considerably less to the customer than the current case. Furthermore, customers will be taking home 72 ounces of beer in a 6-pack instead of 64 ounces of beer in a 4-pack under the new format.
“Better beer at a better price makes people happy,” remarked Welch. “I’ll drink to that.”
From a design perspective, a case of 12-ounce sleek cans are the same amount of liquid as standard 12-ounce cans, but occupy a smaller footprint in your refrigerator because the sleek can is not as wide as the standard can.
“It’s like a beer skyscraper,” noted Welch. “Customers appreciated the efficient design when we introduced the craft beer world to the sleek format with the RESIN back in January 2012. Expect more Mad Science from Sixpoint. We’re still formulating!”