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NEW VIDEO: 3BEANS
Alongside the recent release of 3Beans, we now present another project many months in the making: a short documentary film of the collaboration’s development. This video narrative chronicles the ambitious 3Beans project from its concept phase to its final manifestation, as well as some unforeseen challenges along the way.
It’s the story of three teams of Brooklyn craftsmen brought together by proximity, ideology and the unceasing quest for formulation. The high-definition video captures the process, historical heritage, and the difficulties involved compounded by a great disaster— the triumphant tale of the 3Beans.
Available in a full-length version and also, appropriately, as a three-part series, the video features the curious history of using Romano beans in brewing and the Mast Brothers’ contribution of fermented Cacao. It also details the process of integrating Stumptown Coffee alongside their master roasters and, finally, how the individual visions of the collaborators culminate to form a product that encapsulates the enduring spirit of craftsmanship. And with all three partners directly affected by Hurricane Sandy, the story suddenly becomes about more than just brewing.
3Beans is a celebration of culture, collaboration and innovation. Savor the experience, as 3Beans is a foregoing formulation of ours – and we will be fermenting forward with new possibilities! Look for it in stores and on draft now.